Business Week - An executive guide to social media
For the following articles
go to: http://tinyurl.com/r98fpc
SLIDE SHOW: CEOS WHO USE TWITTER
Dozens of CEOs who find Twitter to be a personal and professional delight. Here's how they use the service, and who they like to follow
To prevent information leaks and other liabilities, companies are drafting guidelines for social media interaction. A rule of thumb: Don't be stupid
STARTING A CORPORATE SOCIAL NETWORK? DON'T
Save your company's cash. Leveraging Facebook, LinkedIn, and Twitter is fast, easy, and free
JEFF JARVIS: OPENNESS AND THE INTERNET: OPPORTUNITY AWAITS
As our social lives, business, and government become more transparent via the Internet, there are benefits for anyone who wants to create and connect
VIDEO: JEFF JARVIS ON TAPPING SOCIAL MEDIA
Jeff Jarvis, blogger, journalism professor, and author of What Would Google Do?, talks with Senior Editor Diane Brady about what executives need to know in the realm of social media
JAKOB NIELSEN CRITIQUES TWITTER
Not everyone is hearts and flowers over Twitter. Web usability consultant Jakob Nielsen discusses the hazards and limitations of tweeting
BusinessWeek Executive Editor John A. Byrne discusses how he uses the micro-blogging service Twitter and explains why he follows certain people
